Selling Your Home in Today’s Market

After more than a decade of a strong seller’s market, the San Francisco Bay area real estate market has shifted. Inflation and the rising interest rates meant to combat it has taken a toll with some buyers, and as a result sellers.

One might think it’s all doom and gloom, but one would be wrong. In spite of all of the bad press, buyers are still buying and homes are still closing. But now more than ever sellers need the steady and experienced hand of a licensed real estate agent to guide you through the process. The game has changed a bit. Here are 3 tips for selling your home in this market. I call them the three P’s.

Preparation: Buyers can afford to be a little more picky now. Homes that are clean and well-presented are selling faster than those that have an imperfection or two. So making sure your house shines will bring you more interest and a better return. Staging, fresh paint, curb appeal and even just simple repairs can make all the difference in how quickly, and for how much, your home gets sold.

Price: Proper pricing is also paramount. The market has shifted and what your neighbor down the street sold him home for last Spring is not necessarily in line with the current market. Overpricing your home based on the past could negatively affect the interest in the property, and your final sale price. Also your pricing strategy may differ based on current competition, condition of your home, and your own personal financial goals. Be realistic with your pricing strategy.

Patience: The days of homes selling within hours of coming on the market with multiple offers are mostly gone. In a more balanced market where buyers have options, homes may be on the market for a little bit longer. But if you have prepared your home and priced it properly you stand a much better chance of selling quickly.

Last, don’t feel hopeless and like you missed the boat. Trying to time the market is a fool’s errand and the right time for you to sell is when you’re ready. Luckily, we live in a geographical area that will always be a desirable place to live.

If you’re thinking of selling in the coming year I can help you to get the best possible price and terms for your home. Reach out and I can share my marketing and negotiation strategy with  you.