Month: November 2016

Home / Month: November 2016

Real Estate Agent with Park North Real Estate CA DRE# 01893222

Sold Condo in Diamond Heights San Francisco

Congratulations to my clients, who just sold their charming condo in the Diamond Heights neighborhood of San Francisco!

My clients purchased the unit about 3 years ago for their daughter, who was a single gal living in San Francisco. Now that she’s married to a great guy, has a brand new baby and is living 100 miles away, they were ready to sell and move on with the next phase of their lives.

Since the sellers live at quite a distance, I coordinated all of the property preparation, including cleaning, coordinating new carpeting installation, new paint, handyman projects and staging. In the end, the unit looked cozy and inviting and it did not require my clients to have to worry about traveling back and forth to make sure the property was ready.

In the end, my sellers were able to successfully close escrow with a tidy profit!

Whether you live near or far, if you are thinking of buying or selling a home in San Francisco, give me a call! I’d be happy to share with you how I represent my clients.

Real Estate Agent with Park North Real Estate CA DRE# 01893222

To Stage or Not to Stage: A Comparison in Pictures

A couple of years ago, I helped some clients upgrade from their condo to a single family home.  Rather than sell the condo, they decided to rent it out. Since they also hired me to list the rental and find their new tenants I brought in my photographer to get professional-level photos. The unit was vacant.

Flash forward to this past Spring. The tenants were leaving so my clients decided to sell the condo. Again, we prepped the property and had it photographed, this time with staging. The only other changes were new paint and a new kitchen countertop.

Since I used the same photographer for the rental and the sale, I thought it would be an interesting comparison/ contrast to see the photos side-by-side. Staging can be a big expense and sellers often wonder whether the additional cost is worth it. It is.

Here are a few examples comparing a vacant space with the same space shown staged. This is a 2-bedroom, 1-bath “railroad style”  Edwardian flat. At the entrance is a large formal parlor, then 2 bedrooms and a split bathroom, followed by a large kitchen with adjacent den (or possible dining room). The den leads to a large private deck through a sliding door.

The front parlor is large in size, making it difficult to conceptualize how to create proper traffic flow. Staging anchors the room and gives a visual on how the space can be used cohesively.

This bedroom does not have a great deal of light due to the window facing out to a lightwell and the neighboring building’s wall. Staging helps to distract from the “view”, and adding color doesn’t make it seem as dark.

Hallway to hell?? To the left, the hallway seems long and uninviting. On the right, a table, lamp and pictures provide texture and interest.

The kitchen looks almost monochromatic on the left. To the right, a dining table anchors the room and lets buyers know it can be used as an eat-in kitchen.

When empty, the den adjacent to the kitchen seems small and its use confusing. The space appears larger, yet cozier when furnished.

Which deck seems more inviting to you?

While much of the home buying process is very tactical and process-oriented (e.g. loan documents, interest rates, buying points, etc), the process of finding the right home to purchase is a very emotional one. “Will my furniture fit there? Can I envision myself entertaining in this kitchen? Will grandma’s antique hutch fit in the dining room? Does this ‘feel’ like my home?” This is where staging comes in.

Staging tells a story. It gives buyers a visual understanding of the space. It also, by the way, makes the marketing materials much more inviting, which can drive even more buyers in to see it. Arguably, homes that are staged sell for more money than un-staged or vacant homes. Staging gives a room spatial reality and actually makes a space look bigger. It shows what functions a room can serve and makes it easier for buyers to envision themselves living there.

By the way, this property sold for 40% over the listing price after less than 10 days on the market .

Real Estate Agent with Park North Real Estate CA DRE# 01893222

Get to Know a Neighborhood in San Francisco: Noe Valley

Sometimes dubbed “Stroller Valley,” Noe Valley has become a mecca for young professionals and young couples starting families. Its rich history and stunning architecture makes it a wonderful place for anyone to live or visit. Developed primarily at the end of the 19th and beginning of the 20th century, the neighborhood is rich with Victorian and Edwardian architecture peppered with newer construction homes. Upscale shops, restaurants and bistros, coffee shops and markets make Noe Valley a shopping and food connoisseur’s dream come true. Surrounding hills and sunnier weather gives the feeling of a quaint village tucked inside the City.

The Noe Valley neighborhood boundary encompasses 22nd Street to the north, Randall Street to the south, Dolores Street to the east and Grand View Avenue to the west. The neighborhood is mostly residential with the majority of shops and restaurants along 24th Street between Church and Diamond streets, and on Church Street between 24th and 30th Streets. Many of the retailers are small, independently-owned shops, though you’ll also find more familiar brands like Starbucks, Whole Foods and Peet’s Coffee. A farmer’s market on 24th Street (between Sanchez and Vicksburg) occurs year-round every Saturday.

With a WalkScore of 89 (very walkable), Noe Valley is easily accessible to all points around the neighborhood and city. The J Church Muni Light Rail connects residents to downtown/ Embarcadero Station, and the 24 Muni bus winds through Noe Valley heading south to Bayview and north to Pacific Heights. The major technology shuttle buses also stop along Noe Valley, and its more southern location allows for easy freeway access.

For recent statistics on home sales in Noe Valley, click Here.